Julius Caesar Theme Essays - Cultural Depictions Of Julius Caesar

Julius Caesar Theme The play Julius Caesar, by William Shakespeare, or as I prefer to believe Edward de Vere, introduces many readers to a world where speeches are made on many occasions. In this world of rhetoric, persuasive oratory, speeches help people persuade crowds. However, a crowd is not always persuaded by speeches. If a speech is poorly developed with no supporting evidence, a crowd may not agree with an orator. They may instead support the ideas of another orator. In the play Julius Caesar, two prominent figures, Decius Brutus and Mark Antony, try to persuade a crowd of Plebeians. Both men use appealing tactics to sway the crowd. Brutus appeals to the crowd's love for Rome (patriotism), while Antony appealed to their emotion and logic. Brutus' speech is defensive and poorly structured. He begins his speech by addressing the crowd as "Romans, countrymen..." (Julius Caesar 3.2, 13), making it known that he is talking to the crowd as Roman citizens. One of the first mistakes Brutus makes is he bases his whole speech on his honor. He tells the crowd to believe and agree with everything he says because he is an honorable man. This is not a strong line of defense or persuasion because it is hard to believe the things someone says especially if they do not offer you supportive evidence. Rather than giving evidence, Brutus gives an arrogant request, "Believe me for mine honor, and have respect to mine honor, that you may believe." (Julius Caesar 3.2, 14-16). This is interesting because Brutus does not back up his statement (that he is honorable) with evidence. Already, Brutus is overestimating the trust of the crowd. Brutus attempts to cover up his lack of evidence by flattering the crowd by telling them that he will let them be the judge of his actions. (This is a big honor because in Rome at the time, Plebeians receive horrible, degrading treatment.) "Censure me in your wisdom, and awake your senses, that you may the better judge." (Julius Caesar 3.2, 16-17). Brutus continues to tell the crowd that he wants them to know all the facts so they can "awake their senses" and judge him better. This is rather ironic since Brutus never gives facts in his speech. He gives his opinions about Julius Caesar's ambition, but not facts. Even so, the crowd begins to sway at Brutus' flattery. Brutus moves on and starts justifying his actions. He claims that he is responsible for the death of Caesar because of Caesar's ambition. "As Caesar loved me, I weep for him; as he was fortunate, I rejoice at it; as he was valiant, I honor him; but as he was ambitious, I slew him." (Julius Caesar 3.2, 24-27). Brutus is appealing to the crowds wish to be free men without Caesar rather than be slaves under Caesar's tyranny. However, Brutus does not cite any examples to support his allegation of Caesar's ambition. He instead leaves his statements"open-ended". Brutus seems to expect the crowd to believe his arguments just because he is honorable. This is not a wise choice because the crowd is too emotionally shocked (about Caesar's murder) to excited about patriotism. Brutus fails to incorporate "logic" and "emotion" in his speech. Many critics believe that this is the factor that leads to the "mutiny" against him. Brutus seems to have no other supporting arguments for his case, so he asks the crowd questions like; who is so corrupt to want to be a slave under Caesar's rule rather than be free without him. Even if someone would rather be a slave, it is not likely that they will admit to being corrupt. When Brutus starts judging the crowd, he begins to lose his effect on them. "Who is here so base that would rather be a bondsman? If any speak, for him have I offended. Who is here so vile that would not be a Roman? If any speak, for him have I offended. Who here is so rude that would not be a Roman? If any speak, for him have I offended. I pause for a reply." (Julius Caesar, 3.2,29-34) The crowd responds to his questions by telling him that no one is base, rude or vile, but then again who would agree with those statements? Brutus ends his speech saying that he would kill for Rome and die for Rome. Funny, why should anyone believe him? He doesn't even have evidence to prove his honor or Caesar's ambition. On what should the crowd base their

40 Quotes About Writing That Are Keeping It Real

40 Quotes About Writing That Are Keeping It Real Wondering what its really like to be a prolific, famous writer? Wish you could learn from the masters how to craft a great story that readers cant put down? Here are some quotes from some of the best writers on the process of their craft and some brutal truths about writing that keep it real.Im a failed poet. Maybe every novelist wants to write poetry first, finds he cant and then tries the short story which is the most demanding form after poetry. And failing at that, only then does he take up novel writing.William FaulknerWhen you catch an adjective, kill it.Mark TwainMy own experience is that once a story has been written, one has to cross out the beginning and the end. It is there that we authors do most of our lying.Anton ChekhovWriting a novel is like driving a car at night. You can only see as far as your headlights, but you can make the whole trip that way.E. L. DoctorowYou learn by writing short stories. Keep writing short stories. The moneys in novels, but writing short sto ries keeps your writing lean and pointed.Larry NivenEverywhere I go Im asked if I think the university stifles writers. My opinion is that they dont stifle enough of them.Flannery OConnorEverybody walks past a thousand story ideas every day. The good writers are the ones who see five or six of them. Most people dont see any.Orson Scott CardFinishing a book is just like you took a child out in the back yard and shot it.Truman CapoteAll good writing is swimming under water and holding your breath.F. Scott FitzgeraldRead, read, read. Read everything – trash, classics, good and bad, and see how they do it. Just like a carpenter who works as an apprentice and studies the master. Read! Youll absorb it. Then write. If its good, youll find out. If its not, throw it out of the window.William FaulknerHere is a lesson in creative writing. First rule: Do not use semicolons. They are transvestite hermaphrodites representing absolutely nothing. All they do is show youve been to colle ge.Kurt Vonnegut Jr.,†¯A Man Without a CountryLet me live, love, and say it well in good sentences.Sylvia Plath,†¯The Unabridged Journals of Sylvia PlathWriting is like sex. First you do it for love, then you do it for your friends, and then you do it for money.Virginia WoolfWriting books is the closest men ever come to childbearing.Norman MailerA blank piece of paper is Gods way of telling us how hard it is to be God.Sidney SheldonAnd by the way, everything in life is writable about if you have the outgoing guts to do it, and the imagination to improvise. The worst enemy to creativity is self-doubt.Sylvia Plath,†¯The Unabridged Journals of Sylvia PlathThe most important things are the hardest to say. They are the things you get ashamed of, because words diminish them – words shrink things that seemed limitless when they were in your head to no more than living size when theyre brought out. But its more than that, isnt it? The most important things lie too clos e to wherever your secret heart is buried, like landmarks to a treasure your enemies would love to steal away. And you may make revelations that cost you dearly only to have people look at you in a funny way, not understanding what youve said at all, or why you thought it was so important that you almost cried while you were saying it. Thats the worst, I think. When the secret stays locked within not for want of a teller but for want of an understanding ear.Stephen KingDont tell me the moon is shining; show me the glint of light on broken glass.Anton ChekhovThere are three rules for writing a novel. Unfortunately, no one knows what they are.W. Somerset MaughamIf you want to write, if you want to create, you must be the most sublime fool that God ever turned out and sent rambling. You must write every single day of your life. You must read dreadful dumb books and glorious books, and let them wrestle in beautiful fights inside your head, vulgar one moment, brilliant the next. You must lurk in libraries and climb the stacks like ladders to sniff books like perfumes and wear books like hats upon your crazy heads. I wish you a wrestling match with your Creative Muse that will last a lifetime. I wish craziness and foolishness and madness upon you. May you live with hysteria, and out of it make fine stories - science fiction or otherwise. Which finally means, may you be in love every day for the next 20,000 days. And out of that love, remake a world.Ray BradburyAlways be a poet, even in prose.Charles BaudelaireA short story is a different thing altogether – a short story is like a quick kiss in the dark from a stranger.Stephen King,†¯Skeleton CrewI write differently from what I speak, I speak differently from what I think, I think differently from the way I ought to think, and so it all proceeds into deepest darkness.Franz KafkaLearn the rules like a pro, so you can break them like an artist.Pablo PicassoWhat an astonishing thing a book is. Its a flat ob ject made from a tree with flexible parts on which are imprinted lots of funny dark squiggles. But one glance at it and youre inside the mind of another person, maybe somebody dead for thousands of years. Across the millennia, an author is speaking clearly and silently inside your head, directly to you. Writing is perhaps the greatest of human inventions, binding together people who never knew each other, citizens of distant epochs. Books break the shackles of time. A book is proof that humans are capable of working magic.Carl Sagan,†¯CosmosAny word you have to hunt for in a thesaurus is the wrong word. There are no exceptions to this rule.Stephen Kinggreat writers are indecent peoplethey live unfairlysaving the best part for paper.good human beings save the worldso that bastards like me can keep creating art,become immortal.if you read this after I am deadit means I made it.Charles Bukowski,†¯The People Look Like Flowers at LastA non-writing writer is a monster courting i nsanity.Franz Kafka [Letter to Max Brod]The only way you can write the truth is to assume that what you set down will never be read. Not by any other person, and not even by yourself at some later date. Otherwise you begin excusing yourself. You must see the writing as emerging like a long scroll of ink from the index finger of your right hand; you must see your left hand erasing it.Margaret Atwood,†¯The Blind AssassinThe first step ― especially for young people with energy and drive and talent, but not money...the first step to controlling your world is to control your culture. To model and demonstrate the kind of world you demand to live in. To write the books. Make the music. Shoot the films. Paint the art.Chuck PalahniukAdvice? I dont have advice. Stop aspiring and start writing. If youre writing, youre a writer. Write like youre a goddamn death row inmate and the governor is out of the country and theres no chance for a pardon. Write like youre clinging to the edge of a cliff, white knuckles, on your last breath, and youve got just one last thing to say, like youre a bird flying over us and you can see everything, and please, for Gods sake, tell us something that will save us from ourselves. Take a deep breath and tell us your deepest, darkest secret, so we can wipe our brow and know that were not alone. Write like you have a message from the king. Or dont. Who knows, maybe youre one of the lucky ones who doesnt have to.Alan W. WattsIf you expect to succeed as a writer, rudeness should be the second-to-least of your concerns. The least of all should be polite society and what it expects. If you intend to write as truthfully as you can, your days as a member of polite society are numbered, anyway.Stephen King,†¯On Writing: A Memoir of the CraftI write almost always in the third person, and I dont think the narrator is male or female anyway. Theyre both, and young and old, and wise and silly, and sceptical and credulous, and innocent and ex perienced, all at once. Narrators are not even human - theyre sprites.Philip PullmanIndeed, learning to write may be part of learning to read. For all I know, writing comes out of a superior devotion to reading.Eudora Welty,†¯On WritingIf youre just starting out as a writer, you could do worse than strip your televisions electric plug-wire, wrap a spike around it, and then stick it back into the wall. See what blows, and how far. Just an idea.Stephen King,†¯On Writing: A Memoir of the CraftFinishing a book is just like you took a child out in the back yard and shot it.Truman CapoteThe poet or the revolutionary is there to articulate the necessity, but until the people themselves apprehend it, nothing can happen ... Perhaps it cant be done without the poet, but it certainly cant be done without the people. The poet and the people get on generally very badly, and yet they need each other. The poet knows it sooner than the people do. The people usually know it after the poet is dead; but thats all right. The point is to get your work done, and your work is to change the world.James BaldwinThe author must keep his mouth shut when his work starts to speak.Friedrich NietzscheYou know how writers are... they create themselves as they create their work. Or perhaps they create their work in order to create themselves.Orson Scott CardFind out the reason that commands you to write; see whether it has spread its roots into the very depth of your heart; confess to yourself you would have to die if you were forbidden to write.Rainer Maria Rilke

Do any foreign policy models (the bureaucratic politics model, Essay

Do any foreign policy models (the bureaucratic politics model, groupthinking, etc.) help to explain American failure in Vietnam - Essay Example According to the research findings before oil was discovered in Middle East, this region had become a major target for a myriad of religious conflicts and wars, which were fought over the rich resources found there and the amount of land. When the Ottoman Empire faced a downfall, it provided a path for the European colonial and imperial powers to take matters in their own vested interests and gain access to various parts of Asia, which gradually also enabled them to secure these regions in their own favor. The biggest asset of Middle East is the amount of oil that is concentrated in the region, which has simultaneously also emerged as one of the biggest problems. Therefore the Western population is highly accustomed to the propaganda of the Middle Eastern regions, and this has also brought Islam in the middle. It was especially prominent during the European colonial times, which was also exacerbated by Edward Said in his famous book, â€Å"Orientalism†. The way it has been neg atively stereotyped has provided tremendous justification for involvement and also in ensuring a certain level of stability for the interests of powers that are present in the region. Another issue, which is also pivotal to Middle East, is racism and cultural stereotyping that has become very concentrated. There are certain war films that depict an Islamic or Arab group as bad, which clearly show the current conflicts etc. A bad guy is very often an Arab from one of the rogue states and because of the 9/11 attacks perpetrated against the United States and also the War on Terror; it’s very likely that this description will continue. Another huge problem is that to maintain their dominance and supremacy in the Middle Eastern, the West has also put a lot of power, money and influence in the hands of corrupt Arab leaders, and consequently collaborated in the overthrow of those people who were seen as a threat to their interests. Furthermore, it has contributed a great deal in kee ping the populations at bay, for the wealth, power and militarization of the elite class. It is also said to be done for combating the phenomena of communism. The major underlying factor has however been the effort to secure access to imperative resources such as oil (Bard, 1). Middle East is one of the most militarized regions in the world, and there are a lot of arms present. Majority of the people who have been oppressed see the influence of the United States in their region as the biggest cause of all the problems, which has also led to a rise in several acts of terrorism, Islamic militancy and anti-west sentiments. Although, there have been several declarations by the United States department that most of the American interests are vested in supporting the foundation of governments based on a democratic edifice, there have been some instances when the U.S has supported the suppressed regimes in the Middle East. When the U.S were having a Cold War with the Soviet Union, there we re a few policymakers who saw a very stable ally in the Middle East, whether it was tyrannical or not, which would be more preferred rather than an unstable regime that would side with the Soviets. Even when the Soviet Union collapsed, there was a whole lot of financial assistance and U.S dollars that kept flowing in to the regions, which were supposedly known as the centers for the regulation of human rights, or the evident lack of democracy. This also included Saudi Arabia (where a Wahhabi administration puts restrictions on the rights of women), Israel (which doesn’t promote the concept of equal rights for all its citizens), and the Egyptian government where an Egyptian cum American was imprisoned for supporting voter participation. In

Analysis of Silkos Style Essay Example | Topics and Well Written Essays - 500 words - 4

Analysis of Silkos Style - Essay Example The writer has introduced his work by a rhetoric question to the reader â€Å"What about Silko’s Style?† putting across the argument topic. And in the conclusion gave the final appeal and suggested the reader to decide which argument is better. The piece invokes the reader’s curiosity as a question is asked and then points are laid down so that the reader is persuaded to accept the writer’s argument (Faigley and Selzer). The writers chose a direct and simple language to make it easier for the reader to understand his point. As a reader, the piece is easy to grasp the point and makes it interesting to read. The point from the first paragraph â€Å"simple, straightforward, unadorned – because she wants her readers to accept her narrative as credible and trustworthy†, was the most significant as it shows that rhetorical choices made by writers are for achieving certain effects on readers (Faigley and Selzer). The writers repeated the word rhetoric many times in the second paragraph however it does not seem redundant because they have used it carefully and in a different manner each time. Another point that is about Silko’s writing style is discussed a few times in the piece however it is for stressing the point of rhetoric choices writers make and the words used every time are different. The central point of the piece is â€Å"Textual rhetorical analysis employs rhetorical terminology† (Faigley and Selzer). As the writer used a rhetoric question, similarly in news paper’s articles, motivational and public speakers and in many literary works rhetoric question and rhetoric analysis is used to persuade the audience. This reminds of a very good orator US President Obama’s acceptance speech in 2008, in which he posted a famous rhetoric question â€Å"What is that American promise†, and is claimed that his rhetoric strategies persuade, bring home the point and convey his vision to his audience in a very clear manner and their hearts and minds get swayed (Leanne, 1).

Nursing practice and health care Essay Example | Topics and Well Written Essays - 3000 words

Nursing practice and health care - Essay Example Hospitals stays are becoming shorter with the average patient staying 6.1 days in the late 1990s for acute admittance, as compared to 11.3 days in the early 1970s (Department of Health, 2003a). The practices for the most ideal outcomes which enhance independent living are constantly evaluated as to their appropriateness to modern day living. The issue of discharge and its effects on patients is critical to discuss as most patients want to return to life as it was previous to their admission. Also, it is the post-modern aim of the NHS that service delivery focus on acute care which is unable to be provided efficiently by other health care service organizations. This paper will review the positive and negative impacts of hospital discharge on patients, their relatives, carers and health professionals. Secondly, local practices as experienced at placement at the Lewisham Hospital will be detailed. And the alignment of local practices with National Strategies will be identified. Finally, a conclusion shall synthesise the main points of the paper and demonstrate that decreasing in-hospital stays can have a positive effect on patients. The adult patient has many developmental tasks to meet, whatever their lifespan stage; young adult, middle adult or older adult. The health of the adult client occurs along a health-illness continuum. Many factors will affect adult health; genetic makeup, cognitive abilities and education level; ethnicity and cultural background; age, gender and developmental stage; lifestyle and environment; socio-economic background; geographic area; and their health promotion and maintenance (Brooker & Nichols, 2003; Hinchcliff, 2003). Obvious benefits to patients of shorter hospital stays include their savings as consumers of health care treatments and care, and that shorter stays are much preferred by patients in general. Clearly public and private savings on health care costs will occur due to shorter stays. Social costs for conditions such as Alzheimer's can be 4 times as expensive in nursing homes as compared to home care service provision (Henderson, 2002). With informal care, as experience d with family or carers, the monthly costs per patient in 1996 were almost $1, 549. In contrast, the more formal or professional setting of a nursing home incurred costs of approximately $3, 130. Also the formal costs in community settings averaged $ 683 as most of community costs are informal, being met by relatives and caregivers. So that 98% of formal costs were actually billed and payable. Figures were established by multiplying the hours of care by the hourly wage rate for home health aids and personal care attendants.A Swedish study, as reported in Henderson (2002), made comparisons between costs per patient per day for elderly patients according to 1995 values and exchange rates, across different health delivery settings (hospital, nursing home and in-home care). The costs ranged from 627 for hospitalization to 164 in nursing homes, to 0 within their own home with a carer or relative. The results of the Swedish study are echoed by the National Services Framework (DH, 2001a). It is important that the patient's need are met, that they be provided support to maximize their independence, and

Growth Of Hospitality Industry In India Tourism Essay

Growth Of Hospitality Industry In India Tourism Essay CHAPTER 2 LITERATURE REVIEW Introduction to Travel and Tourism Tourism is travel for leisure, recreational and business purpose. Tourists can be defined as people who travel to and stay in places outside their usual surroundings for more than twenty-four hours and not more than one consecutive year for leisure, business and other purposes by the World Tourism Organization. Tourism is a known affair in human life. It has been an industry of vast dimensions and eventually supports economic and social growth. Tourism worldwide has experienced phenomenal growth. With more than 600 million people travelling annually, tourism is the worlds largest industry, with revenues of about half a trillion dollars a year, and averaging five percent annual growth. India, being a vast and diverse country has always something to offer, and its glorious traditions and rich cultural heritage are linked with the development of tourism. Its magnificent monuments attract large numbers of visitors from all over the world. Tourism is the largest service industry in India, with a contribution of 5.68% of the national GDP and 8.78% of the total employment in India. India witnesses more than 13.72 million annual foreign tourist arrivals and 650 million domestic tourist visits. The tourism industry in India generated about US$ 100 billion in 2008 and is expected to increase to US$ 275.5 billion 2018 at a 9.4% annual growth rate. Booming IT industry and outsourcing industry has led to growing number of business trips made by foreigners to India, who often add a weekend break or longer holiday to their trip. Foreign tourist spends more in India than almost any other country worldwide. Tourist arrivals are projected to increase by over 22% per year through till 2010. Tourism minister has also played an important role in the development of the industry, initiating advertising campaigns such as the Incredible India campaign, which promoted Indias culture and tourist attractions in a fresh and memorable way. This campaign helped create a colourful image of India in the minds of tourists all over the world and directly led to an increase in the interest among tourists. The tourism industry has helped growth in other sectors as diverse as horticulture, handicraft, agriculture, construction and even poultry. Both directly and indirectly, increased tourism in India has created jobs in a variety of related sectors. Almost 20 million people are now working in the Indias tourism industry. Growth Of Hospitality Industry In India The hotel industry in India is going through an interesting phase. One of the major reasons for the increase in demand for hotel rooms in the country is the boom in the overall economy and high growth in sectors like information technology, telecom, retail and real estate. Rising stock market and new business opportunities are also attracting hordes of foreign investors and international corporate travellers to look for business opportunities in the country. The hotel industry in India is going through an interesting phase. The industry has a capacity of 110,000 rooms. According to the tourism ministry, 4.4 million tourists visited India last year and at the current rate, the demand will soar to 10 million by 2010 to accommodate 350 million domestic travellers. The hotels of India have a shortage of 150,000 rooms fuelling hotel room rates across India. With tremendous pull of opportunity, India has become a destination for hotel chains looking for growth. Due to such a huge potential available in this segment, several global hotel chains like the Hilton, Accor, Marriott International, Berggruen Hotels, Cabana Hotels, Premier Travel Inn (PTI), InterContinental Hotels group and Hampshire among others have all announced major investment plans for the country. The Governments move to declare hotel and tourism industry as a high priority sector with a provision for 100 per cent foreign direct investment (FDI) has also provided a further impetus in attracting investments in to this industry. It is estimated that the hospitality sector is likely to see US$ 11.41 billion rise in the next two years, with around 40 international hotel brands making their presence known in the country by 2011. Simultaneously, international hotel asset management companies are also likely to enter India. Already, US-based HVS International has firmed up plans to enter India, and industry players believe others like Ashford Hospitality Trust and IFA Hotels Resorts among others are likely to follow suit. Niche Tourism The concept of niche tourism has emerged in recent years in counter-point to what is commonly referred as mass tourism. In a globalising world of increasing sameness, niche tourism represents diversity and ways of making difference. It plays on the pejorative connections that have accompanied the evolution of mass and package tourism and their, often cited, negative impacts in relation to environmental degradation and socio-cultural disturbance. For destination managers and planners seeking to utilise tourism as a mechanism for economic development, the niche tourism approach appears to often greater opportunities and a tourism that is more sustainable, less damaging and more capable of delivering high spending tourists. The term niche tourism is largely borrowed from the term niche marketing, which in turn has appropriated the niche concept from the language of the relatively recent discipline of ecology. Tourists, as consumers have developed increasing levels of expertise and experience of being tourists. Whilst this developmental pattern of tourists may not always be linear or simplistic. Figure 2: Niche Tourism Components Types of Niche Tourisms Niche tourism has broadly been divided into following components: Cultural Tourism: Cultural tourism is the subset of tourism concerned with a country or regions culture, specifically the lifestyle of the people in those geographical areas, the history of those peoples, their art, architecture, religions, and other elements that helped shape their way of life. Cultural tourism includes tourism in urban areas, particularly historic or large cities and their cultural facilities such as museums and theatres. It can also include tourism in rural areas showcasing the traditions of indigenous cultural communities (i.e. festivals, rituals), and their values and lifestyle. Environmental Tourism: Environmental tourism, ecotourism, or nature tourism provides an opportunity to visit undisturbed natural areas, scenic vistas, and observe plants and wildlife. Ecotourism is responsible travel to fragile, pristine, and usually protected areas that strive to be low impact and often small scale as an alternative to mass tourism. Its purpose is to educate the traveller and provide funds for ecological conservation, directly benefit the economic development and political empowerment of local communities and foster respect for different cultures and for human rights. Generally, ecotourism focuses on volunteering, personal growth and environmental responsibility. Ecotourism typically involves travel to destinations where flora, fauna, and cultural heritage are the primary attractions. One of the goals of ecotourism is to offer tourists insight into the impact of human beings on the environment, and to foster a greater appreciation of our natural habitats. Responsibl e ecotourism includes programs that minimize the negative aspects of conventional tourism on the environment and enhance the cultural integrity of local people. Rural Tourism: Any form of tourism that showcases the rural life, art, culture and heritage at rural locations, thereby benefiting the local community economically and socially as well as enabling interaction between the tourists and the locals for a more enriching tourism experience can be termed as rural tourism. Rural tourism is essentially an activity which takes place in the rural areas. The term rural tourism was adopted by the European Community to refer to all tourism activities in rural areas or as an economic activity, which depends on and exploits the countryside. Figure 1: Rural Tourism Approach Forms of Rural Tourism Agritourism: Agritourism or farm tourism refers to an organization working on farm or agricultural plant made for entertainment of tourists or visitors, thereby generating income for farm owners. This may help the farmers to interact with the visitors, thereby benefiting the visitors to enrich their knowledge regarding agritourism. Sports Tourism: It involves tourists to participate or observe rural sports. It teaches the local rural people how to get scope/chance in international game and to compete with opponents. It enables the people of different cultural background to mix with other people and exchange cultural activities between the parties and thereby they are culturally rich. Pro-Poor Tourism: Pro Poor tourism is set up in developing countries as a means to improve the local economy for local people. It enhances the linkages between tourism businesses and poor people; so that poverty is reduced and poor people are able to participate more effectively in tourism development. The aims of pro-poor ranges from increasing local employment to involving local people in the decision making process. Introduction to Rural Tourism in India Majority of India is among the rural category with the sanctity and subtleness intact in the very essence of the village soil. This pious environment of the rural India attracts lot of interest among the tourists in India and thus rural tourism is a fast emerging category. A national tourism policy was introduced in 2002, with rural tourism identified as a focus area to generate employment and promote sustainable livelihoods. The government in its 10th five year plan has focused on the subject of rural tourism. With a rich diversity in culture, heritage, food, crafts, and tradition, India has immense potential and opportunity. It has identified certain areas across the country, which can immediately be developed as the rural destinations. The government partnered with the United Nations Development Program (UNDP) for an Endogenous Tourism Project. Some 30 rural sites were selected in 20 states to develop as destinations for rural tourists. The UNDP pumped in an initial US$2.5 million. Those proposals that were selected by the government were entitled to assistance up to US$100,000. Divining Forces in Rural Tourism Industry stakeholders define the rural tourism experience by what they offer as product. But they are simply responding to what they perceive as an increasing demand for experience of rural communities, and interpreting it via their own world views. This demand is driven by a range of forces that combine to create tourist interest in rural experiences. These forces have been identified by many authors and can be summarised as: Tourist generating regions for rural tourism are highly developed and urbanised. The stresses of urban living and the remoteness from the natural environment has created a desire for escape from the monoculture of city living. Baby boomers are driven to tourism experiences that yield increased self-awareness in their drive for longed for perfection that compensates for lives destabilised by uncertainty and insecurity (Mackay, 1997) Demand fuelled by media, over-familiarity and congestion with traditional tourist resorts and increased interest in alternative attractions with its voracious appetite for content and the resultant over exposure of many traditional tourist destinations. Increasing environmental awareness and interest in the relationship between humans and the environment. Green issues have raised the attractiveness of rural experiences as ecologically sustainable tourism. Transport, communication, and the removal of political and economic barriers to travel have facilitated accessibility of rural areas. Increase in number of free independent travellers due to the increased capacity, especially in long-haul transport modes. When combined with increasing discretionary incomes, greater awareness of the range experiences on offer, the accessibility and attractiveness of rural destinations has been dramatically improved. Changing work patterns have increased the popularity of shorter breaks that minimise the absence from work and the effect of absences on work flow and involvement. An increased interest in heritage can be satisfied through rural tourism as rural areas are often the repositories of remnant heritage. Rural areas are perceived as healthier, offering fresher air, cleaner water and the opportunity for outdoor recreation. Rural areas offer fresh and speciality food. (Bartmann and Baum, 1998) Issues with Rural Tourism The lack of statistical base: It is difficult to establish volume and value of rural tourism as a specific market sector in nations, even harder on an international scale. Many countries have different definitions of rural and will therefore collect different data. Data on rural tourism are not easily obtainable. Rural communities: These tend to be non-uniform for example remove versus accessible rural areas contain very different types of settlement, employment opportunities, socio-demographic characteristics. Different community structures with diverse responses to tourism exist. Tourism development strategies may not benefit all rural areas: Where there is an inadequate supply of attractions or accommodation, tourism may not flourish. However marketing strategies must be good to attract tourists. Likewise, development of tourism provision by local people may not be feasible in a depressed rural economy. Impact of Rural Tourism The aim of tourism development in rural areas is, in general terms, to provide opportunities for economic and social development. In some areas, tourism provides the main source of income and employment, as well as providing social and economic benefits. Inevitably, negative aspects of rural tourism are evident as well. (Gannon 1994) IMPACT POSITIVE IMPACT NEGATIVE IMPACT Economic Assists viability of existing tourism and non-tourism business. Encourages dependence on industry prone to uncontrollable change Creates new employment Creates part time, seasonal employment Attracts inward investment Incurs development costs and public service cost Socio-cultural Assists in viability of local service Creates feeling of invasion by tourists Creates sense of pride Increases crime Revitalises local culture, traditions, events and crafts Reduction in local services Environmental Leads in environmental improvements in settlements Increases wear and tear on landscape features Provides income for conservation of buildings and natural environment Creates need for new developments which may not be in keeping with local area. Fosters awareness of conservation as worthwhile activity Increases pollution and affects local biodiversity Table 1: Positive and negative impacts of rural tourism Niche Market: A Place in Rural Tourism If the importance of the products one buys lies largely in their potential as social markers, tourism marketers must focus both on tourisms social signification and on meanings attached to spaces in which these occur. Explanations of tourism consumption cannot be derived in isolation from the social relations in which they are embedded. New users of the countryside are redefining what constitutes rurality, and there is a need to take postmodernism and the construction of the rural much more seriously. Contemporary social construction often transcends the countrysides tangible characteristics and qualities of open space or fresh air by representing it as the setting for the achievement of a range of personal goals. The need for a wider sociological approach to tourism studies has been emphasised by Sharpley, who argues for the recognition of broader social and cultural influences that shape consumer behaviour as a whole and influence consumption patterns. In the interests of the rural environment, therefore, and of the small businesses trying to meet the needs of emerging markets, it is necessary to look beyond classical marketing theory to gain a useful understanding of rural tourism consumption and to evaluate the existence of niches for marketing purposes. The increasing need for analysts to focus on consumption as an improved means of understanding contemporary forms of rural tourism demand requires a dynamic framework within which the analysis can be conducted. A continuum to measure the relative importance of the countryside to the consumption of tourism in rural areas is proposed to indicate the importance of the countryside to the purpose of the trip and to tourist satisfaction. The significance of the model lies in its recognition of the primacy of neither tourism nor tourist types but the ways in which the countryside is consumed as a recreational resource. Challenges and Opportunities in Rural Tourism The major problem in rural areas is that there is not much scope for working. Most of the People are engaged in agricultural activities, some of them in forestry and others are artisans. Villages are struggling with large families with one or two earning members in the family and high consumption expenditure. Due to less scope in villages most of them started migrating to cities. There are 638,691 villages in India as per the Census Report 2001 and the rural population is 741,660,293 with average population of 1,161 per village. Many of these rural communities have the potential have the potential resources, ability to attract the growing tourism industry. The scenic beauty, historical importance may appeal the urbanites, caught up in todays fast pace of lifestyle. Challenges in Rural Tourism The major challenges are the need to preserve the environment and natural resources and the need for proper education. Legislation Problems Respondents have pointed out that there can be legal problems. Tourism is a part of entertainment industry. All hotels, motels and cottages having license pay taxes to government. Rural tourism should have a tax holiday or it should be tax free. The government should encourage rural tourism to grow. Lack Of Trained Man Power The ruler people require to be trained for discharging their duties, decorating the cottages and maintaining them, serving food to the visitors and to understand the taste of the costumers, either the local cuisine or different type of Indian cuisine. The success of rural tourism totally depends on the quality of service provided to the tourists. To develop the manpower government has to take initiative to open various short training courses for imparting knowledge and skills. Insufficient Financial Support To start rural tourism, sufficient fund is required to promote it in introductory phase. Rural tourism is still uncommon to many tourists. This is because the government has just started promoting rural tourism. Central and state government should encourage rural tourism by providing financial support to start the project. As it will create employment in rural areas and will help the inflow of funds from rural areas to urban areas. Lack of Local Involvement Since rural people do not have knowledge and skills to involve hem in different activities. They may get the job of unskilled workers. The rural people need to develop the knowledge and skills to have a higher involvement in rural tourism. The basic concept behind the rural tourism is the participation of rural people. But in practice local people are seldom involved in decision making, planning and implementing policies. Most of rural people do not have much knowledge of tourism, and are misled by outside investors who hope to take most of the economic benefits from rural area. Language Problem There are 16 recognized languages and 850 dialects in India. Although Hindi is an official language, in many parts of India people do not understand it. The rural people have to upgrade themselves to communicate with the urbanites. The villagers not only have to educate themselves but they have to understand hindi to interact with the Indian costumers and English to communicate with the foreign costumers. Opportunities in Rural Tourism The tourists look for quality environment and meaningful experience. Marketing of rural is a specialist job. For rural tourism, rural people have to surrender themselves to professional marketers who understand the complexity of their task. The business depends on the development of networks, creation of trust and loyalty and information system, all of which takes money and time to develop, which is beyond the resources of most individual. Tourists have become more educated, more aware of facilities available and more experienced, their expectation has also increased. People are interested in exploring new places. Rural tourism in India has great future, since it not only provides natural elements of beauty but also the indigenous local traditions, customs and foods. Direct experience with local people can be a unique selling proposition to attract tourists. Every state in India has unique handicraft, traditions and foods. The rural tourism not go for mass marketing, rather different strategies should be under taken for different segment to make it successful. Introduction To Laksh Farms, Mangar Village Situated in Village Mangar, off the Gurgaon-Faridabad Highway, Laksh Farms is just a 30 minutes drive from Chattarpur Mandir, Surajkund, Gurgaon and Faridabad. Spread over 15 acres, Laksh is located in a picturesque valley nestled in the Aravalli Hills, on the once-famous Dhauj Jheel. A unique example of the restoration of a degraded ecosystem, it offers a fulfilling experience in rural eco-tourism. With more than a few thousand indigenous and ornamental fruit trees and shrubs, Laksh is a naturalists delight, propagating organic farming using vermi-compost and bio waste. For animal lovers there are dogs, dairy cattle, goats, ducks, and geese, as well as an abundance of peacocks and deer throughout the area and also in the sacred forest around the Gudariya Baba Shrine. All in all, Laksh offers a magnificent rural experience with activities such as rock climbing, camping, organic farming, trekking, and nature walks, bird watching and cycling in the ancient and awe-inspiring Aravallis Khandavprastha of the Mahabharata.

All Quiet on the Western Front :: essays research papers

In All Quiet on the Western Front, is a novel that shows all of the horrible things and situations that occurred in WWI. It also talks about â€Å"the lost generation† that in fact WWI produced. The main character Paul Baumer and his fellow friends, had spent times listening to their teacher Kantorek's speeches. He talked about how it was the boys' â€Å"duty or job† to go out and b patriotic and help fight in the war. All in All the decisions that they had made at this time, still had them pondering on the outcomes their lives would have.   Ã‚  Ã‚  Ã‚  Ã‚  Nationalism at this time was seen as a tool used by those in power to control a nations. By this time, Paul and his friends are â€Å"seduced† into the army by the nationalists ideas. They have also realized that their enemy really isn't the others, its the men who had power in their OWN nation. This shows how Paul and the others have indeed themselves involved in the spread of their nationalism which regards to thinking of right and wrong. As the boys continue through the rough training given by Corporal Himmelstoss, they realize what they have gotten themselves into. In training, Himmelstoss's ideas and drills drag on to make the boys despise him. Even though Corporal Himmelstoss made the boys do horrible things as to stand out in the cold risking frostbite, and gruesome practices and training, they boys have realized what Corporal Himmelstoss has only done the things to make them stronger and without the training, there would be no way they would have ma de it through the brutal war. But, by the end of the novel, Himmelstoss tries to make amends to the boys, and yet they have realized what Himmelstoss has done for them is what still kept them alive.   Ã‚  Ã‚  Ã‚  Ã‚  While at the front, Paul's relationships with his others vary. It was always an on going battle between him and Himmelstoss because of their differences of opinions. Albert Kropp was one of Paul's closest friends. They were both injured at a time where they were placed in a hospital where they both retrieved treatment. On the bad side, Kropp's leg had been amputated. They had shared a togetherness. Kat was another one of Paul's closest friends. They were always there for one and other and seemed to have distinctions about what was going on. During a battle Kat gets hurt and Paul tries to help him.

Extremely Loud and Incredibly Close Essay

There is no doubt that the book â€Å"Extremely Loud and Incredibly Close† by Jonathan Safranfoer focuses more on the story with Oskar, however it also includes a compelling side story of the life of the Grandfather. From reading the different events that occur throughout his years, the readers can sense a feeling of wrongdoing and reconciliation. The underlying story about the grandfather explains his reasoning behind his wrongdoing, what he did to commit to it, and his actions afterwards to reconcile on behalf of it. The early events of the grandfather’s life were complicated for him, and resulted in his mind being corrupt. Through the quote, â€Å"Does it break my heart, of course, every moment of every day, into more pieces than my heart was made of, I never thought of myself as quiet, much less silent† (Safranfoer 17), the seclusion between him and the world is starting to become noticeable. After suffering the loss of his first love, as well as his child, left him with an unbearable sadness so early in his life. This causes his views on living to be altered; as he thought of it as something that is a shame to partake in. His inability to even talk anymore; starting with the name â€Å"Anna† and slowly reducing to nothing, verifies that her death triggered his isolation. With that, he was left empty and reluctant to allow anyone to fill that void. Years after the Anna’s death, the grandfather started his relationship with the grandmother. Still isolating himself, he explained at the end of the book, his reasoning for leaving the grandmother prior through a conversation with Oskar, â€Å"‘How did he die’ ‘I lost him before he died’ ‘How? ‘I went away’ ‘Why? ’ He wrote, ‘I was afraid’ ‘Afraid of what? ’ ‘Afraid of losing him’† (Safranfoer 322). This is a strong quote explaining how the grandfather was too scared to love someone again. The rules that he and the grandmother placed with the something and nothing areas gave him his own type of comfort in continuing to live without Anna. When he learned of the grandmother’s pregnancy, he lost any remaining security that he has accumulated throughout the course of their relationship. His views on life and love were already corrupt as he was still broken from before, so with this, he remained confused on what to do. Unable to allow himself to open up and love another one of his children again, he left before he got the chance to. Contrarily, after leaving, the grandfather wrote multiple letters to the son that he never knew, which showed how ashamed he was of himself. However, due to his perspective on living, he feels that he was left with no other choice. This was an important moment when the grandfather was able to open up to the grandmother, which allowed the readers to gain an understanding of his true thoughts and feelings towards the events of his life. He lost something he never had. That is why he generated this chaos throughout his life. It hurt him, and although he does not specifically say that he wishes it did not happen, the tone expressed shows that he would have been better off without this suffering. To elaborate on that thought, one must put themselves in the grandfathers’ shoes. The person who he was in love with, who was also carrying his child, was killed in a war that was not even ideal to be a part of. Northrop Frye, author of ‘The Educated Imagination’ states, â€Å"What produces the tolerance is the power of detachment in the imagination, where things are removed just out of reach of belief and action â€Å"(Frye 46). For the readers, this seems like a common tragedy during the war, but to really hink deeply about the emotions of the people who lived through that misfortune portrays the grandfather in a different way. He had every right to feel the way he was feeling; war put many people in misery, for many different reasons, that revolved around the same topic, loss of a loved one. To live through that, and be expected to continue on with life conventionally is obscured. Frye explains that readers develop a tolerance when reading, but what must now be done is to learn to understand within the reach of belief and action. By being able to adapt to this deeper understanding, it is easier to understand the feelings going through the grandfather. Another way the reconciliation with the grandfather is seen is when Oskar confides in the grandfather; but to Oskar, is just the renter. After hearing the message recordings on the phone, the grandfather writes, in a letter to his son, â€Å"The message was cut off, you sounded so calm, you did not sound like someone who was about to die, I wish we could have sat across a table and talked about nothing for hours† (Safranfoer 281). Thinking from the grandfather’s perspective; he is listening to the voice of his son that he never met for the first time, right before the son is about to die. One could only imagine how traumatizing it would be to hear that. This encounter between Oskar and the grandfather was more of a rude awakening to the grandfather. He left his son before he could even meet him, and now, all he has left of him is the sound of his voice, minutes before he dies. The amount of regret within the grandfather is enormous; he is ashamed. By joining Oskar in digging up the casket, he puts the letters into it. This symbolizes his way of finally sending his son the letters. It is a way to put him at peace and finally reach out to his son. These events will always be a memory, but maybe now he can find a way to accept it and try ‘living’ in a new acceptable way. For the grandfather to experiences all these occasions, yet still confess to his mistakes, makes the underlying story about him an inspirational portion to the book. Having such a distressing event early in his life causes him to make mistakes and hurt the people who are significant to him, but in the end, he makes up for it; reconciles. In the world today, it is rare that someone who takes responsibility for their actions, and admits that they were wrong. The grandfather goes through such traumas in his life, and proves to be a strong, good-hearted man.

Discrimination is unavoidable and takes on many forms Essays

Discrimination is unavoidable and takes on many forms Essays Discrimination is unavoidable and takes on many forms Essay Discrimination is unavoidable and takes on many forms Essay The problem with society today and in the past is that we cannot accept that we are all different. Every day ,every hour, minute and second people are being abused through discrimination. Discrimination means, the unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex (source- Google dictionary). People who look or act differently are often the subject of segregation and their crestless are the ones that are led by Ignorance and stupidly. Inequality is unavoidable and takes on many forms such as: Religion, sex and race which are the main targets of discrimination. Sexism is unfair treatment based on a persons sex or gender. Sexism is a popular point for segregation. Mostly because women are the ones being criticized since the early ages and till now and It Is very rare for a man to be subject of discrimination. It has been said that women are far more Inferior then men. The mall points that men use for an excuse as to why women are inferior are: theyre weak, not strong, they bleed between their legs, are small and they have to go through childbirth. Around me I saw women overworked and underpaid, doing mens work at half mens wages, not because their work was inferior, but because they were women. ?Anna Howard Shaw This quote is an example that in-between the 1 8th and 19th century women were treated unfairly and were paid less than a mans wage, Just because they were women. Men believed back In those days that women shouldnt get paid the same amount as they get. Scout, Im telling you for the last time, shut your trap or go home ?l declare to the Lord youre getting more like a girl every day! With that, I had no option but to join them. (source- To Kill a Mockingbird (ATTACK)by Harper Lee) This is an example from the book ATTACK where Gem says to Scout that she is acting like a girl because she keeps on whining that they should go back home. To not go to the Raddled place to try get a sneak on Boo. This goes to show that sexism Is unavoidable and Is used In everyday life. Religious discrimination involves treating a person (an a pplicant or employee) unfavorable because of his or her religious beliefs. Some religions include Islam, Christianity, Judaism, Hinduism, Buddhism etc. NY religions have suffered over the years because of controversy, which religion Is right? How do you know If there Is a God? Where is the proof? These are just some of the questions that are argued and people are segregated over. Some people blame religions and people of those religions for what history has done to the world. Its no secret that, after 9/1 1, a wave of anti-Muslim bigotry washed over the country. A number Muslims or people perceived to be Muslims have been violently assaulted; and scores of mosques and Muslim graffiti to arson and firebombing. (source- Heather L. Weaver, UCLA Program on Freedom of Religion and Belief). Ever since 9/11 Muslims in particular are suffering from todays discrimination against the allegations set against them for the bombing of the twin towers. There were many theories as to why Hitler despised the Jews, however we will never know. It is not know the exact death toll of how many people were killed, during World War 2. But the estimate is around 11 million people. 6 million Jews and 5 million people who were of a different race, different religion, handicapped, gypsies and homosexuals. ( From Chapter 1 in R. J. Rumen, Demoded: Nazi Genocide and Mass Murder, 1993). In the town of Macomb there was also religious discrimination. In Chapter 5, a wagon of Fundamentalists harangue Miss Maude for growing flowers and not spending enough time reading her Bible The foot-washers thought that she spent too much time outdoors and not enough inside the house reading the Bible Some of me came out of the woods one Saturday and passed by this place and told me and my flowers we were going to burn in hell? Thing is, foot-washers think women are a sin by definition. They take the Bible eternally, you know'(chapter 5 To Kill a Mockingbird Harper Lee). Discrimination takes on many forms in this particular case religious discrimination. Where you go there will always be segregation against religions. Racial discrimination or racism is discriminatory or abusive behavior towards members of another race. All people from all over the world no matter what their national, cultural or religious background have a right to feel safe, respected and part of the community in which they live. Since the early 1800 hundreds many African Americans were slaves and were the main subject of discrimination. People thought that they were an abomination, Gods mistake put on earth they were looked different, they were black and they were slaves. That is how segregation to the African Americans came to be. During the sasss African Americans put their foot down and had the courage to speak out and fight against racism. l have a dream that one day little black boys and girls will be holding hands with little white boys and girls. ? Martin Luther King Jar. , I Have A Dream In this quote martin is telling us about what he hopes will come true for his children in the future. That everyone will e equal and that his children we befriend white children. That racism will be abolished. As you grow older, youll see white men cheat the black men every day of your life, but let me tell you something and dont you forget it whenever a white man does that to a black man, no matter who he is, how rich he is, or how fine a family he comes from, he is trash. ? Harper Lee, To Kill a Mockingbird. The entire town seems to turn against Tactics and his children because he is defending Tom Robinson laming for a Niger, a black man accused of attack ing a white woman. The act that adults and children are attacking Scout and Gem with words and fists demonstrates how deeply rooted racism is in the town of Macomb. In this passage Tactics is telling scout about how there is no equality in society and the injustice of the African Americans in their time. The fact that people have the audacity to be racist continuously surprises me. Youd think after all these years racism would be that awareness wrong. So it Just goes to show that some people are capable of racial segregation and is unavoidable anywhere you go. Prejudice is spread out and you cannot escape it, it is all around you, and you would always be a victim of some kind of prejudice. That is why we should discuss discrimination in every area of our lives to find solutions to this problem. Racial, sexism and religious discrimination are Just some types of discrimination that occur during daily life. Discrimination education would be a good tool to make people more aware of the negative impact of discrimination on society. All people around the world should be made aware of the causes of discrimination. We should discuss discrimination in every area of our lives to find solutions to this problem.

The reasons behind the choice of media in a successful promotional campaign Essays

The reasons behind the choice of media in a successful promotional campaign Essays The reasons behind the choice of media in a successful promotional campaign Essay The reasons behind the choice of media in a successful promotional campaign Essay There are many different forms of media choices starting from television, online e.g. YouTube going viral, social media such as Twitter and Facebook. You will need a target audience, target market such as what is the age market you are aiming for where are you going to advertise for example if you are aiming for the senior market you could probably advertising during coronation street. Where as if it was teenage market the best marketing place for that would be social media such as Facebook and Twitter. In this assignment I am going to look at one promotional campaign for the Tween market: The tweens have a big influence on their parents spending. They have pester power which means that they force their parents to buy things they want. 25 million kids, between the ages of 8 and14, form the most powerful consumer group since the baby boom. Twenty million strong nationwide, tweens and kids ages 8 to 14 now flex $43 billion worth of annual spending power. The young consumers receive an average weekly allowance of $12 each, up from only $5 in 2009. The tweens preferred media are marketing in school, viral marketing through TV, product placement, DVDs, video games and IPod. Calculations vary according to the assorted ways tweens are defined (some say theyre 9 to 12, others 10 to 12), but one estimate has kids aged 8 to 12 spending $30 billion of their own money annually and influencing another $150 billion of their parents’ spending. Its little wonder that marketers are paying so much attention to them, devoting an estimated $17 billion a year. This all-new 2013 edition of Tween Sensibility, Spending and Influence is your guide to the complex, lucrative tween market. This comprehensive report: 1. Provides critical insight into tween lifestyles so you can develop advertising and marketing campaigns that take advantage of their media habits, play patterns, back-to-school shopping, and more. 2. Demonstrates strategies for targeting your marketing to both child and parent. 3. Delivers the data you need about tweens social media use, video viewing habits, and apps preferences. 4. Guides you to who tweens influence and who influences tweens. Tweens are 21 million strong, spend an estimated $30 billion annually, and influence $150 billion of their parents spending. One-click shopping is the standard in their lives. Google answers their questions, homework and otherwise. And the iPhone has been in existence for at least half of their lives. Tween Sensibility, Spending And Influence reveals: 1. How much spending money tweens have and how and where they spend it 2. When to address tweens as children and when to communicate with them in a more adult-like fashion 3. What tweens do with their time, online and off? I have decided to Disneyland as a service for the tween market; Disneyland: Disney Channel, the leader in television for kids and families, launches a branding campaign highlighting the networks original programming. Targeted to U.S. tweens, a key demographic made up of kids ages nine to fourteen, the $10 million-plus campaign launches at the end of August, and will initially be supported through two 30-second television spots. This campaign is designed to inform kids that Disney Channel is a destination for tween-oriented original programming. We want the take-away for tweens to be that Disney Channel is the place to go for unexpected original entertainment, said Eleo Hensleigh, executive vice president, marketing, Disney/ABC Cable Networks. Kids 9-14 will appreciate the humor of the spots, each with an unexpected twist. In the first spot, Gotta Go, a 14 year-old boy urgently runs home just in timeto watch Disney Channel. In the second spot, Scare, three kids escape the horror of their house and run next door just in timeto find a TV thats working so they can keep watching Disney Channel. The spots will run on a variety of broadcast and cable networks. Teenagers are more worried how they look and how much money they have. They would use social media such as Facebook and Twitter. They would attract teenagers by social media. Disney would use different media such as TV or Internet and Viral marketing because they know that the tweens will watch TV some point of the day. They would use product placement so that when tweens watch a programme or a film there will be product placement in it. They will also market in school so that the tweens are more aware of their products. Disney theme parks, including the water parks, are fun for family members of all ages, and many of the rides and attractions appeal to teenage tastes. Older teens can explore Disneys parks on their own, especially if the family is staying at an on-site hotel. At Walt Disney World in Orlando, they can move between multiple theme parks with a Park Hopper ticket and use Disneys free internal transportation system to meet up with the rest of the family at a park or restaurant or head back to the hotel.

Internal controls and weaknesses report Essay Example | Topics and Well Written Essays - 1250 words

Internal controls and weaknesses report - Essay Example The paper "Internal controls and weaknesses report" aims to analyze purchase and payment and the receipt and sales functions of a business enterprise. Audit and assurance are important accounting functions which seek to check the completeness of financial records. These two functions are mandatory for businesses that operate as public limited companies. However, other business establishments, including sole proprietorship, can opt to conduct an audit of their business processes so as to ensure that their businesses are operating optimally. This voluntary action will go a long way in ensuring that the interest of the owner of the business is safeguarded. The purchase and sales functions of this business happens to have some weaknesses which can be remedied by the implementation of the recommendations that have been tabulated. The purchase and the sales function of a business are very important to a business. These functions ensure that the assets of the business are well taken care of . It is very important to ensure that these functions are operating optimally to ensure that the business operations run smoothly. Audit and assurance is the business function that maintains control on this processes. This function ensures that the correct books have been kept and the right transactions have been recorded. It also ensures that proper authority has been obtained for any business transaction to occur. An accounts payable clerk (AP) and purchasing officer (PO) are employed in addition.

19th Century Americas Affect on Native Americans Essay

19th Century Americas Affect on Native Americans - Essay Example The push was on to the west. The face of Native America would soon be changed forever.Concern over the possibility of European expansion propelled the United States Government to create a buffer to stem a possible encroachment. "Between 1816 and 1840, tribes located between the original states and the Mississippi River, including Cherokees, Chickasaws, Choctaws, Creeks, and Seminoles, signed more than 40 treaties ceding their lands to the U.S." (National Historical Trail, n.p.) The Federal Removal Act signed into law did not call for the actual removal of Indians from their homeland; it gave the authority to negotiate for exchange of their land for land in the western territories. However, pressure to obtain native land soon resulted in the forcible removal of Native Americans from the eastern United States. Probably the most well known forced move became known as the 'Trail of Tears' where thousands died on the forced marches.There was no consideration given for the vast cultural di fferences of various tribes. Uprooted from their way of life and relocated to areas home to other tribes resulted in cultural upheavals and clashes amongst various Native American tribes. Additionally, settlers began pushing westward. As the demand for more land by settlers west of the Mississippi River increased, hostility grew between the settlers and the American Indians.